Spa Business Coach

After building my spa from a solo esthetician setup into a successful six-figure storefront, I realized something important: many talented estheticians struggle not because they aren’t skilled, but because no one teaches them how to grow the business side of a spa. I built my business without a huge social media following, focusing instead on client retention, smart marketing, strong branding, and creating systems that consistently bring clients back. Through my coaching, I help estheticians and spa owners apply these same strategies so they can grow profitable beauty businesses, attract loyal clients, and build a career they truly love.

Helping estheticians, spa owners, and beauty professionals grow profitable businesses - whether you're just starting, mobile, or running an established spa.

Our Coaching

Designed for Beauty Service Professionals Who Want to Grow

Spatrepreneur Coaching

Ongoing coaching and support to help you consistently grow your spa business. 6-8 week Program-
This option is designed for estheticians and spa owners who want guidance, accountability, and expert strategy while building a profitable beauty business. Together, we’ll work on marketing, client retention, pricing, service menus, retail sales, and long-term growth.

Spa CEO Accelerator Coaching

High-level coaching for spa owners who are ready to scale. 12-16 week program-
This program focuses on advanced strategy, business systems, revenue growth, branding, and scaling your spa beyond the treatment room. Perfect for spa owners who want deeper support, bigger growth, and a clear path to building a thriving spa business.

Spa Growth Strategy call

Perfect for spa owners who want expert guidance and clarity on their next steps.
In this 60-minute strategy session, we’ll review your business, identify growth opportunities, and create a clear action plan for marketing, pricing, client retention, and revenue. You'll walk away with practical strategies you can start implementing right away.

Who this is for

This coaching is designed for estheticians, spa owners, and beauty professionals who want to grow a profitable, sustainable business using real-world strategies that work in the beauty industry.

It’s a great fit if you:

• Are an esthetician, spa owner, or beauty service provider who wants to grow your business with smarter marketing and client retention strategies
• Want guidance from someone who has actually built and run a successful spa
• Are ready to improve things like pricing, service menus, marketing, client experience, retail sales, and more
• Feel stuck trying to figure out the business side of the beauty industry on your own
• Are motivated to take action and implement strategies to grow your business

Whether you're just starting, working from home, mobile, renting a room, or running an established spa, our work together focuses on building a plan that helps you grow from where you are now, cause I was once at each one of those stages.

Who it's not for

To make sure I can give my clients the best possible support, this coaching is not the right fit for everyone.

This may not be the best fit if you:

• Are looking for a “get rich quick” formula
• Want overnight results without putting in the work to grow your business
• Are expecting a fully done-for-you marketing service
• Are not open to feedback or implementing new strategies

My goal is to work with spa owners who are serious about building a strong, long-term business and who want practical guidance from someone actively doing it in the real world.

*Limited Coaching Availability

Because I continue to run and grow my own spa, I intentionally limit my private coaching to 5 clients per month. This allows me to provide focused, personalized guidance and ensure every client receives real support.

Our mission

This isn’t one of those coaching programs where you get pushed through a sales call and then handed off to a “team member.” When you work with me, you work directly with me. I’m still actively running and growing my own spa, so the strategies we talk about come from real-world experience, not theory or recycled business advice. Every spa business is different, which is why our work together focuses on building a custom plan that fits your stage of business, your goals, your services, and your budget. Whether you're just starting, working solo, mobile, or trying to scale an established spa, my goal is to help you grow your business with practical strategies that actually work in this industry.

Our Coaching Programs

Our coaching programs are available through the More Than A Pretty Face Training Academy

Spa Growth Strategy Call

1 ON 1 STRATEGY CALL

Spatrepreneur Coaching Program

1 on 1 coaching

Spa CEO Accelerator Coaching

1 on 1 coaching

Spatrepreneur Guide

COMING SOON